Santa Cruz coffee entrepreneur Eddie Alaniz turned his pandemic-born business, Coffee Conspiracy Co., from a small East Cliff Drive cart into a backstage staple for some of the world’s biggest touring acts, thanks to persistence, lucky breaks and a Santa Cruz connection with Live Nation. In 2025, his coffee cart served at 17 major concerts for artists like Billie Eilish, Kendrick Lamar and Metallica, providing both financial stability and a springboard for expanding his café and brand.
Coffee Conspiracy Co.
is here for those that are ready to break free of the system. By using coffee as a catalyst, we encourage others to think outside the box, question the narrative, and rebuild your own reality. Coffee is not just a drink, but a conversational and universal beverage that can open the door to important, mind opening conversations.
DECLASSIFIED FILES
Coffee Case File 31 from Huila, Colombia, is my go-to brew. No contest. This coffee hits like a warm punch of purpose every morning. Every cup slaps with rich, smooth chocolate notes and a red cherry brightness that kicks in mid-sip...
Our newest coffee drop from Rwanda is a natural coffee that’s bright, clean, and balanced. It’s got a citrus tea vibe – think lime, oolong, and a touch of lemon tart – with a smooth sweetness that lingers.
INFILTRATE THE ALGORITHM
